| 1
| The customer is an important person and should be treated as such. |
| 2 |
The customer does not depend on us - we depend on him. |
| 3 |
The customer is not a hindrance to our work - he is the reason for it. |
| 4 |
The customer deserves the most attentive treatment we can give him. |
| 5 |
The customer is not here to argue or match wits with. |
| 6 |
The customer brings us his needs. |
| 7
| It is our job to fulfill those needs. |
| 8
| The customer is part of our business. |
| 9
| The customer is the person who pays our salary. |
| 10
| The must be treated with the greatest respect. |